A new research report from Hubspot proves what we knew: companies that runs a website with more pages indexed on Google get more leads!
In its report from March 2010 (a free download of the full report is available here), Hubspot analyzed the Internet Marketing activities and results of 1400 companies. The findings match the increase investments in Search Engine Marketing activities and shows clearly that employing the best practices of online marketing result in more leads, hence more business:The study found out a correlation between the size of the website in terms of number of pages indexed by Google and the amount of leads the website owner gets per week. An increase of 50-100 indexed pages means a growth in double-figures in the amount of leads received, until a level of 311 and more indexed pages.
An increase of almost 240% was revealed for increasing the number of indexed pages from 176-310 to 311+ (from 22 leads per week to 74!).
Further analysis continued to present the beauty of the internet: you don't need to be a big company with hundreds or employees to act like one and be really big (and successful) online:
The group with 176-311 indexed pages contained many small customers (1-10 employees), and those were actually the biggest group in this category. In the top category (311+ indexed pages), 57% were companies with 1 to 50 employees.
The conclusions of those findings are simple and straigt-forward:
1. Size does matter: Since Google is looking for quality content, you will be rewarded nicely for posting more of this online.
2. Blogging is a must: The best way to have more pages indexed by the search engines is to have a blog and to engage in posting good content on a regular basis. This will increase constantly the amount of pages your site has on Google index and will generate more results to your bottom line.
3. Invest in Search Engine Optimization: Following Google recommendations for on-page and off-page SEO practices on each of your pages will increase even further your situation, improve your rankings and other online factors and will bring you more leads.
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