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Marketing on Internet Road

Reflections on Internet Marketing

Google signal #1 for 2011: The Panda Update Means Content

Miko Kershberg - Friday, May 06, 2011

In the beginning of 2011 Google had introduced a major and substantial update to it search algorithm, known as the “Panda Update”. The update that started in North America in February was rolled out to all international English websites in April and is gradually rolled out to all languages globally. Read the full post

6 Internet Marketing things to “do or die”

Miko Kershberg - Friday, April 29, 2011

Internet marketing strategies face a constant need to keep up with the recent changes that take place. Unless you are keeping a finger on the pulse regularly, you are facing the risk of carrying out redundant tasks and setting your focus on irrelevant tactics. Read the full post

4 Key PPC Web Analytics Metrics You Should Consider - Guest Post.

Miko Kershberg - Friday, April 22, 2011

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. Read the full post

Google Analytics: Remove your Blindfold (Video)

Miko Kershberg - Tuesday, July 20, 2010

We have uploaded a new video to YouTube on titles “Google Analytics: Remove your Blindfold”(available also on our channel at youtube.com/wsieservices). As states in its name, the video is a running presentation we gave on Google Analytics. Read the full post

The connection between SEO and Google Analytics

Miko Kershberg - Tuesday, June 22, 2010

The importance of Google Analytics to Search Engine Optimization (SEO) could never be underestimated. It’s not only one of the best ways to measure the results and the effect of the SEO strategy being implemented, it is an amazing tool for directing SEO efforts. Read the full post

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