Twitter is the quintessential next-generation tool for social media. Each Twitter user follows hundreds of accounts and keeps tabs on hundreds more topics of interest. If you want your business to thrive in this massively interconnected world, you need to get on Twitter and use it effectively to attract other Twitter users' interest.
Branding
You can say a lot about your website in 140 characters or less. The tone you take, the sorts of keywords you mention and what other Twitter feeds you resemble play a huge role in determining who follows you. Look at the details of successful Twitter feeds and brand yourself accordingly by emulating the look and feel of Twitter feeds with similar markets as yours.
Keeping Customers Updated
One of the main reasons people use Twitter is that it provides a real-time live feed of information at all hours of the day. If you update your website or offer a new product, you can tweet out a link for people to check it out. This works even better if your website is just getting started, as you can build hype by tweeting about every new addition to your site as it grows.
Real-time Interaction with Visitors
Twitter allows you to engage with visitors so you can learn what they want you to build next. By responding to fellow Twitterers' tweets, you build the sense of camaraderie that defines social media People are much more likely to visit your website and check it out regularly if they feel that you're they're friend and that you care about what they have to say, to the point that you let their opinions guide where you take your business.
Cooperate With Competition
On the Internet, nobody wants to hear you badmouthing other people. The quality of your products and your branding simply has to meet customers' needs and market position better than those of your competitors. On Twitter, you should try to be kind to your competitors so their followers follow you also. The Internet lets users compare products directly from their seats, so spreading misinformation will only decrease your standing. Kindness always begets kindness - it's called karma. ReTweet your competitors' announcements while maintaining consistently better quality products, and you'll be surprised at how many people flock to you.
Tweet about Things Your Visitors Want to Hear
Every business has a certain demographic, and chances are that your followers will all also follow different things. With Twitter, you can figure out what it is that your followers also enjoy hearing about. You can then find a way to tie your website, product or business in with those other things, then compose tweets complete with hashtags that you know will appeal to your followers. Twitter users love it when fellow Twitterers share interests with them, and your business is no exception.
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