Everyone knows that SEO is important. The main question being asked constantly is how much and what does it mean to have your website’s page on a certain ranking on Google search results page.
A new research from Citika analyzed the value of the different rankings on Google.
- Being on position 1 on Google is priceless. This position worth twice the traffic coming from being on position 2 (!)
- As we all know, the biggest difference is from page 2 to page 1: Moving from position number 11 (top of page 2) to number 10 (bottom of page 1) means a growth of 143% in traffic. Although some traffic is coming from page 2 positions, it cannot be compared with being on page 1.
- Positions 1 to 4 on Google drives 70% of traffic to websites.
- The number 1 position brought almost 35% of all traffic. This was almost as much as what positions 2 to 5 together drove. This was also more than the traffic positions 5 to 20 drove together .
The research and its findings shows that anyone should invest in Search Engine Optimization and make sure the web pages he/she owns get to the top position of Google search results pages for multiple keywords.
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