Marketing on Internet Road 

The importance of Google Analytics to Search Engine Optimization (SEO) could never be underestimated. It’s not only one of the best ways to measure the results and the effect of the SEO strategy being implemented, it is an amazing tool for directing SEO efforts.

The main advantage of Google Analytics is that it shows data, hard facts, from your website. This is as accurate as data can be. It is even more accurate than ranking of your different web pages on Google, and this is why it should be analyzed at the beginning of any SEO implementation and throughout the project on timely intervals (usually months should be enough; otherwise – weeks).

The other good thing with Google Analytics is that in order to understand the basics there is no need for any expertise. Don’t get me wrong – Google Analytics certification is amazing and even critical for proper understanding of the online marketing realm. But for SEO purposes it is enough to look at some reports, understand what they tell you and act accordingly.

SEO-Related Data to Learn from Google Analytics

Some examples of what Analytics will tell you on your Search Engine Optimization:

• How many visitors are getting to the website?
• Which search engines your visitors are using to find your website?
• Which keywords are being used to land on your website? Which pages are your “Landing Pages” for the various keywords?
• Are most of your visitors finding your website by branded searches or non-branded ones (i.e.: searching for different versions of your name or for your products and services?)
• What is the Bounce Rate of the pages your visitors land on and why? Do they find the information there relevant to what they searched for or not?
• And more.

So don’t “fly blind”: instead of doing your SEO without learning anything on the results or knowing what’s working, what’s not working and what other opportunities are there on your main asset (i.e. – your website), dive in to your Google Analytics reports and spend some time understanding what it tells you on your SEO situation.  Your SEO results will show much improvement that way, granted.