The importance of corporate guidelines for Social Media in general and in blog posting (and commenting) specifically is growing constantly as more and more companies learn how to use Social Media as part of their Marketing mix.
WSI had just released an extensive Social Media Strategy Kit that gives any company a jump start on Social Media marketing and optimization. The more than 60 pages strategy kit includes best practices, checklists, templates, tools and resources. Any company would find this Social Media kit useful as it covers aspects such as how to start with Social Media, Social Media policies, description of the main social media portals, Social Media in press releases, measuring social media, monitoring social media and much more.
The following guidelines of Do's and Don'ts for blog posting and commenting are based on this section from the Social Media strategy kit:
Do’s
- Do write on areas of your expertise and post topics you are knowledgeable about
- Do be respectful of those that read your posts and comments and make sure nothing might seem critical or annoying to anyone.
- Do use a tracking system for all links posted, preferably by using a shortening service such as bit.ly.com.
- Do initiate and invite meaningful conversations in a professional, non-criticizing manner.
- Do create a posting agenda for your blog topics and aim at ensuring frequent posting on your blog.
- Do monitor the comments posted on your blog posts.
- Do respond to any comment in a professional manner.
- Do be polite and respectful when posting comments on other people’s blog posts.
- Do ensure that all content associated with you is in-line with the company's guidelines (general and social ones) and is consistent with your work.
- Do share content that invites response, that promotes comments and that is open-ended.
Don’ts
- Don’t start a conversation without being able to respond and react to comments.
- Don’t lose focus on the topic you’re posting or commenting about.
- Don’t publish criticizing content unless done so in a constructive way.
- Don’t over moderate your comments. Allow for both positive and less-positive comments to be published.
- Don’t use overly meticulous or difficult language that sounds unnatural. Talk to your readers like you would talk to real people in a professional circumstance.
- Don’t create a blog post without taking SEO into account (e.g.: use of keywords).
- Don’t take your company brand for granted and don't abuse it. Understand that it is a privilege to be promoting your company brand across the social networks.
- Don’t mislead your audience. Any link placed should be relevant to the destination of the link.
WSI E-Services will be glad to discuss your Social Media needs and share the strategy kit with you as part of you social media marketing strategy.
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