Marketing on Internet Road 

We have uploaded a new video to YouTube on titles “Google Analytics: Remove your Blindfold”(available also on our channel at youtube.com/wsieservices). As states in its name, the video is a running presentation we gave on Google Analytics.

The list of topics covered in the video:
- What is Web Analytics & Google Analytics
- Key definitions 
- The importance of Analytics
- Website goal, KPI’s and Analytics goals
- Best practices in account setup 
- Google Analytics Interface & Dashboard
-  Profiles, segments & filters: “Segment or Die” 

The heart of the presentation is an analogy of Google Analytics analysis with the roles of the Bookkeeper and the Accountant (following the statement of “Not analyzing your web analytics data is like not looking at your financial books”): 
In this analogy, the main reports in Google Analytics are presented in a view of the Bookkeeper and the Accountant, where the Bookkeeper view presents the data being collected in the repots (and presented) and the Accountant view shows the real analysis questions a website owner should ask himself when looking at those reports.

Take for example the “site usage” data. The Bookkeeper collects metrics such as VISITS, PAGES VIEWED, PAGES PER VISIT, BOUNCE RATE and TIME ON SITE. 

The Accountant will ask “What are the trends?” “What do peaks and slumps mean?”  “Pages/Visit & Avg. Time correlation: are they visiting more pages and staying longer on my site because my content is interesting, or is it that they are looking for something I don’t have or nor visible enough?”  “Is the Bounce Rate a concern? Do I want and expect my visitor to navigate to other pages once landed on my site or not? ” “New Visits or Returning Visitors – what is more important and how is my site doing?”

The Accountant will dive into detailed trends and analyze how the metrics look over the last few months and compare metrics between this month and last one as well as with the same period last year, mainly to examine seasonal trends. 

Hope you will enjoy this video/presentation on Google Analytics and that you will find it valuable.