With all the success storied and best practices of Social Media Marketing being publishing on a regular basis, we still hear a log of negative reactions that are based on wrong myths.
Here is a list of 5 of the more common myths we are faced with often, why you shouldn't believe in them and what is the reality in the realm of Social Media:
1. It is simply a waste of time to Invest in online relationships: It can't be that building relationships on online networks can bring me more business, therefore it is simply a waste of time.
Breaking the myth: It can never be a waste of time if you are investing and communicating with your target market. For years companies are struggling with how to create a dialogue with their prospects and customers, simply since this dialogue has a huge value to the business. Even if not all the contact you create online are your customers or won't become a customer, what they have to say to you and about you, your brand, your offerings and so on is priceless. In addition, creating a proper base of fans or followers is your way to promote new products and services and keep your customers as well as the potential ones well informed.
2. We wish to track our marketing investment and social media cannot be measured: There is no way to calculate a return on investment on social media.
As Social Media is one of the pillars of Internet Marketing, it can (and should) be measurable.More and more tools are being published to assist with measuring social media campaigns and we believe it will improve more and more over time. However, it is important to understand that your key performance indicators (KPI's) for your social media campaign are different compared to the those you are probably used to from your other marketing and internet marketing campaigns. As an example, instead of tracking how many people submitted a form on your web site, you will be tracking things like how many joined as fans on your FaceBook page.
3. My kids are into those social networks, it can't be suitable for a business: How can it be that the same networks that kids use so much are suitable for a commercial business?This post is based on one of WSI Internet Marketing white paper: "Understanding the 'Buzz' Around Social Media". You can download the entire white paper as well as see the coming end client webinar on our Internet Marketing White Papers page.
Simply put, it is correct that Facebook, Twitter and the other social site are very much used by teenagers. Never the less, the same method of establishing connections online, being part of a network and creating fans and followers is working for the business sector. In fact, the fastest growing ages group on the major social sites is of those 35 years and older.
4. Social Media is free: There is no cost to sign up for the social networks like LinkedIn, YouTube, FaceBook and the others, so why do I need to pay for Social Media campaign?
Opening an account and registering on the social networks does not cost anything. But you won't get anywhere with simply doing that for your business. Like any other Marketing initiative it should have goals and targets as well as the proper implementation that will realize those targets. For that, you need a proper social media plan that will take you there and will know what it takes to use the social media properly for your benefit.
5. Social Media is so simple so we simply put a couple of people internally to handle it: We have people that are active on social networks; it should be easy to put them to work on our social media initiatives.
The fact that people are engaged in social networking for a personal use, does not mean that they can handle social media marketing for a company. It is a marketing strategy and tactics like any other marketing a company is doing and it requires the correct integration with the company's brand perception, marketing mix and so on. Social Media for your business requires conceptual strategy, creativity, experience and expertise. This is where a company needs to turn to a professional to get help.