Internet Marketing White Papers and Webinars: WSI Experts Series

Dedicated Webinar & White Paper from WSI on an Internet Marketing and Search Engine Marketing topic

White Papers and Webinars from WSI Experts series – learn more on Internet Marketing & SEM

WSI had created its Experts Series on the various topics of Internet Marketing.
Each time, WSI publishes a white paper on a specific Internet Marketing (or Search Engine Marketing) topic and hosts an open webinar. Those white papers and webinars are written and conducted by WSI experts towards the end customers, in their language and on the matters that are important to them.

Below is information regarding the upcoming topic as well as an archive of past white papers and webinars in the realms of Search Engine Marketing and Internet Marketing.

Coming Webinar  - December 2010 

The Power of Email Marketing and Social Media Marketing

Date: Tuesday, December 7, 2010; 14:00-15:00 CET
Details: The explosion of social media has transformed the way people communicate online, and particularly how companies market their products and services to their target audience. Social media complements email because it provides new avenues for sharing information and engaging readers. Join WSI for this webinar and learn how to integrate social media elements into your email marketing campaigns

Registration: Email and Social webinar registration
White Paper: Coming Soon

Previous Webinar - October 2010

Blogging to Build a Reputation

Date: Thursday, October 28, 2010
Details: This webinar teaches the advantages of blogging for your organization to establish yourself as a credible expert in your industry. Suggested steps that should be covered on the “right” way to blog to achieve enhanced branding will be covered as well.  

Download: Blogging Whitepaper
Watch: Blogging recorded webinar

White Papers & Webinars Archive

PR on a Dime
In this webinar, we will uncover how with simple PR and Social Media strategies you can generate publicity for your company on a “shoe string” budget.
As you may already know, social media is a conversation starter across all channels and all industries. At this session, we show you how to combine traditional PR and Social Media for higher ROI.  

Download PR and Social Media White Paper

Watch the webinar

Surf and Turf through Search and Social
This webinar aims at broaden your understanding of how search marketing and social media impacts a person’s decision to either “surf” through your site or “turf” it from the get-go.
In this Webinar, a WSI expert speaker reveals key tactics that you can implement into your online marketing strategy to skyrocket your results.  

Download Search and Social White Paper

Watch the webinar

Video Marketing: Proven Strategies and Future Trends

Video marketing on the web is quickly becoming one of the most effective communication tools for companies to showcase their product and service in a more visually appealing way. When done right, video marketing can increase visitor engagement and conversions.
It’s not to say that putting up a 10-minute video on your site will automatically boost your conversion rates. Effective video marketing is a complex skill to master. You must consider such aspects as the average attention span of a web user, where to display your video, the video introduction and more.

Facebook - Uses and Advantages for Business

Facebook is one of the fastest growing social networks available today. With over 350 million users worldwide, Facebook has even surpassed email as the most frequently used tool online.
At this webinar, WSI teaches you how you can leverage Facebook to enhance your brand, manage your reputation, drive more traffic to your website, generate more leads, acquire new customers and retain your existing customers.


LinkedIn: Networking and Lead Generation tool in 2010

Did you create a LinkedIn account, but you’re not sure what to do with it? Are you wondering how your company can leverage LinkedIn for your business? Get answers to your questions at our upcoming webinar!
Learn how marketers, professionals, entrepreneurs and business owners continue to effectively use LinkedIn as a networking tool. WSI’s Social Media Expert will share some secrets to leveraging LinkedIn to the fullest to build stronger relationships and generate more leads.

Leveraging Social Chatter: Online Brand Reputation Monitoring & Management

Learn how to listen to the online chatter or conversations about your brand, product or service. In today's social media rich world how can companies leverage various tools and free services to moderate online conversations?

Leveraging Social Media to Enhance Your Marketing Strategies

You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions – but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy?

(SMO)Social Media Optimization

You keep hearing about social media and how it's spreading like wildfire. But as a business person with a crazy schedule - saddled with the added stress of rocky economic times and a shrinking marketing budget - you need to know: Is there any real business value to social media, or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it effectively?


Social Chatter: Online Brand Reputation Monitoring & Management

WSI has invited Lee Plave to conduct a webinar on “Social Networking – Implementing Best Practices and Avoiding Calamity”.  Lee counsels clients on the application of technology to franchise and distribution systems, including matters such as e-commerce, policies regarding data use and security, cybersquatting and domain name disputes, consumer complaint and social networking services.
Learn more on WSI E-Services Social Media services


Pay per Click

When was the last time that you looked online for a product or service? What stood out to you and did you visit the website to make a purchase? If you did, then your habits are in line with 85% of the world who use the internet to make a purchase. Online shopping has increased by over 40% in the last two years according to Nielson’s Global Online Survey. That’s over 875 million consumers! Think of all of those opportunities for new business. If you aren’t taking advantage of them, then you should be and you’re leaving money on the table….
Learn more on WSI E-Services Search Engine Advertising services


Landing Pages v2
Learn how small design changes in websites and landing pages can make a huge difference in online conversions.  

Landing Pages

“Advertising is the art of getting people to buy things they don’t need with money they don’t have”. That statement predates the Internet by a number of decades, yet it is as true today as it was back then. A bit cynical? Perhaps, but let us not forget that in the Internet world people rarely stumble across a website without actively searching for something. If you have what they are looking for, your job is to help them find it.
Learn more on WSI E-Services Landing Pages services


Conversion Architecture

Research has shown a major difference in conversion and return on investment between companies that test their online communications and those who don’t. So why doesn’t every online business have a regular testing program? The fact is that many businesses and marketers are confused about where to begin, and how. Some that do test don’t do it often enough, or are not sure how to interpret the results.

Learn more on WSI E-Services Website Designed for Conversion services


Drive More Business With Local Search

In this webinar, you will learn how your business can increase your online visibility through several effective local search marketing techniques to ensure you appear right as customers are looking to purchase your product or service.

2010: New Ways to be Found Online

How in 2010 online marketing will gain new heights and there will be new ways to be found online, build brand and generate more leads. This webinar helps entrepreneurs, business owners, professionals in various services, marketing managers, and online marketing specialists. It shares some powerful strategies to evolve your current online marketing tactics and reap the benefits of this dynamic landscape.

Search Engine Optimization - SEO

How many times have you typed keywords that are related to your products or services into Google and saw your competitors’ names instead of yours? Many business owners have heard of the successes that others have had using the Internet as a lead generation marketing tool. But some of us are not sure how to approach Internet marketing as an integral part of our business. We continually hear about social media sites like Facebook and Twitter. We know that companies promote themselves on sites like Twitter and on television and radio, but how do we know that this will work for us.

Learn more on WSI E-Services SEO services

Analytics Data & PPC Optimization to Achieve Meaningful Results

This dynamic presentation will broaden your understanding of how Web analytics data when combined with PPC AdWords data can allow you to achieve huge results if you know how to integrate the two.
Learn from two of our WSI experts who have helped several organizations boost their ROI with effective data-driven pay-per-click management. 


Web Analytics

We have heard it many times, an old management and marketing saying: “You Can’t Improve What You Don’t Measure”. It is still so true today, and more than ever in a recession. Although Web analytics is full of numbers and measurements, this whitepaper highlights the business and marketing aspects in analytics and focuses on two very important aspects for your business:  Increasing Revenue and  Reducing Costs

Learn more on WSI E-Services Web Analytics services


Email Marketing

E‐mail marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e‐mail programs will survive relatively unscathed.

Learn more on WSI E-Service Email Marketing services