Internet Marketing & SEM Resources

List our favorite books, sites, blogs and other resource on
Marketing in the Internet sphere, Internet Marketing and
Search Engine Marketing pillars.

Internet Marketing Resources for You to Follow

Search engine marketing, search engine optimization, PPC, analytics and other Internet marketing resources are constantly being made available.
You can find here a list of sites, books, blogs and other Internet Marketing resources we favor. Those are great resources to get started, to learn more on Internet Marketing and to keep up to date on the various tools, techniques and strategies of Internet Marketing.
Visit this page often as we will be updating it on a regular basis with more of what we consider as valuable resources.

The resources are organized by categories for your convenience. Click on a category link to get to the appropriate list of resources:

Search Engine Optimization (SEO) Resources
Search Engine Advertising (PPC) Resources
General Internet Marketing & SEM Resources
Social Media Marketing Resources
Web Analytics Resources
Email Marketing Resources

Ongoing Search Engine Marketing and Internet Marketing insights can be found regularly on our Internet Marketing Blog.

Don't miss WSI Experts Series of white papers and webinars for additional resources on Internet Marketing and Search Engine Marketing.

Search Engine Optimization (SEO)

SEO Book

Probably one of the best SEO site on the net. Full with tools, reviews, download and training materials. A perfect place for beginners as well as for professionals in the realm of search marketing.
www.seobook.com

SEOMOZ

One of the more famous Search Engine Optimization group. A lot of resources and free tools to help you analyze your SEO.
www.seomoz.org

WSI E-Services SEO services

Search Engine Advertising (PPC)

ClickZ

An amazing source to get subscribed to and get daily or weekly experts columns on everything that is related to Paid Search strategies.
www.clickz.com

Word Trcker
WordTracker

A great keywords research tool (can be used for SEO as well). It is a paid services, but you can have a limited version for free as well. It is somewhat different than Google's Keyword tool but can present amazing opportunities for your keywords. And yes, they have also a newsletter and eBooks that they publish.
www.wordtracker.com

WSI E-Services Pay per Click services

Social Media Optimization & Marketing

Mashable

Just like their slogan, Mashable is a social media guide site. Basically, it is a very popular and intensive blog on everything that is happening in the Social Media realm, with excellent posts on Social Media Optimization and Marketing.
www.mashable.com

Sociable Blog

The name says it all: Sociable Blog is a popular blog on Social Media with a specific focus on Social Media Marketing
www.sociableblog.com/

WSI E-Services Social Media services

General Internet Marketing & SEM

eMarketer

Even if you don't subscribe to their paid service, thier daily newsletter is a must have for anyone. Once a day you will get one or two new research highlights about marketing trends in general and online specifically.

www.emarketer.com

MarketingSherpa

A top leading research firm on Marketing in generel and Internet Marketing specifically. Their subscription is amazing but not that cheap. Still, you can find a lot of free resources and executive summaries from all of thier research and reports avialble for free.
www.marketingsherpa.com

Waiting for Your Cat to Bark

In one word: "Priceless!". This is the one book that will walk you through all that happened with marketing over the years, all the way to the Internet era. Once there, the Eisenberg brothers explain how marketing should work now and what does it mean to persuade a visitor to become a customer. It is really a must have on your book shelf (after you have read it off course).
www.grokdotcom.com/topics/bark.htm

Enquiro

One of the best places to learn about Internet Marketing for B2B specifically. This agency has a research arm that publishes frequently white papers and reserch article on B2B internet Marketing. Priceless!
www.enquiro.com

WSI E-Services Internet Marketing services

Web Analytics

Web Analytics: An Hour A Day

An amazing book by Avinash Kaushik, the biggest analytics evangelist. Apart from giving a full review on what is analytics and the different avaiable tools and techniques, it will teach you the how, what and when of analytics with a simple plan of spending one hour per day.

www.webanalyticshour.com

Google Analytics Blog

All you need to know, including tips, tricks, best practices and the most recent information on Google Analytics. Make sure to subscribe to their RSS feed. It worth it.
analytics.blogspot.com

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

And here comes the second amazing book of Avinash. You really don't want to miss this one. It explains how analytics can and should be used in the modern world of web 2.0 and social media. Does not matter if you are just starting with analytics or you are and advanced user, this book will guide you through all the steps: what is important, where to look, what to look for, what does it mean, how to connect it to business context and more.

http://www.webanalytics20.com/

WSI E-Services Web Analytics services

Email Marketing

Constant Contact

Constant Contant is an Email Marketing solutions providor. Make their newsletter a regular in your inbox and learn everything you need to know about Email Marketing: what is it, what are the most recent trends, how to make it optimized and much more.

www.constantcontact.com

Lyris

Another great resource for all you need to know on Email Marketing.

www.lyris.com

WSI E-Services Email Marketing services