This page is brought to you in order to help understanding some of the main Internet Marketing and Search Engine Marketing terms and terminology. The terms are organized by their alphabetical order to make it easier to find them. You can always search for a term by pressing CTRL+F in your browser.
A technical method of letting search engines learn that a page (or a domain) had moved to another location. Used mostly when in a need to preserve search engine rankings while re-designing a website and changing domain names and/or page names.CTR or Conversion. Once employed, the results should show which element is performing better, hence it should be used instead of the other version. Also known as "Split Testing".
search engine results page. Mostly used in a context of Pay per Click campaign.
The process of growing and promoting organization using online media (Source: Wikipedia). Internet marketing generally focused on three goals: Generating new customers through a website, Converting more of the traffic that comes to a site, Enhancing the value of your brand.
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