Internet Marketing is defined as “the process of growing and promoting organization using online media” (Wikipedia). With years of experience in the market, strategic partnerships, extensive research and more than 32000 customers world-wide, WSI is the leading global network in growing and promoting organizations online.
Internet marketing activities are generally focused on three goals:
WSI’s Internet Marketing systems consist of 6 key components (on top of those employed in Search Engine Marketing)
Each of the above techniques could and should be maximized to bring you the best possible results. To get the best return on your investment, it is advised that you use several of them in conjunction with each other.
All over the world we witness a paradigm shift where more and more marketing Euros are being shifted from traditional marketing into Internet Marketing. The following diagram (source: eMarketer) presents the global advertising spending as of 2009 and with predictions for 2010 and 2011.
It is evident that business owners and marketers understand the great value of Internet Marketing compared to traditional marketing. The reason for that (as the diagram from MarketingSherpa below depicts) is that Internet Marketing techniques are much less expensive and are yielding much more results compared to old school marketing.
The main difference between Internet Marketing and traditional one lies in the difference between the Push and the Pull methods: In traditional marketing you must interrupt the audience to pay attention to your ad and hope that they are of a need of your services at this point and that they will remember you when they realize such a need. This is a “Push Method”.
In Internet Marketing prospects and clients are looking for you. Right now. This is the “Pull Method”.
This actually allows a situation where for once in the modern business life; a small business can seem very big as a result of its Internet Marketing initiatives.
Internet Marketing is for any business – small as big. However, working for so many companies worldwide, WSI has found 5 key factors that will help you find the answer to the question “is Internet Marketing for me?”
The more factors that are in alignment with your business, the bigger the fit and an Internet Marketing strategy should be more successful. You should find alignment with at least 2 factors.
Factor 1: Focused on Growth. Companies that are focused on growth typically find Internet Marketing as an excellent strategy. This is true for both new and established companies. Ask yourself if you are happy to stay where you are not or you wish to see your business growing. As you look forward over the next 5 years do you see your company growing significantly?
Factor 2: Focused on Sales. For Internet Marketing to be successful companies must be focused on sales as this is the primary focus of online marketing (both by attracting new customers as well as selling to existing customers). Your Company must be prepared to handle an influx of business. How focused on sales has your company been to this point?
Factor 3: Long Term Vision. Some components of Internet Marketing take time to develop. If this is not understood from the beginning frustration will occur. You need to be committed to success in order to see results. You need to understand that it is a journey and not an immediate destination. Just like any other journey there will highs and lows and bumps along the way. How successful has you company been in the past with long term initiatives?
Factor 4: Right Market. Internet Marketing only works if there are prospect’s looking for you. The more prospects there are the more success you will have. Have you done any research already to determine how many people are looking for you on the web?
Factor 5: Right Product. Internet Marketing will work if you have either customer retention as a priority, a product that can be sold on the web, or customers that need to find you in order to buy a product. How important is customers’ retention at your business?
Internet Marketing is sometimes being used by inexperienced people that are abusing the term to make what they are doing seem bigger than what it is.
Don’t confuse a project for designing a website with an Internet Marketing system:
A project-based website will take somewhere between 1 and 6 months; the website is handed over to you and as of that point you are on your own. Very soon your website becomes an expense (maintenance, hosting, etc’) and you will find it doing little if any marketing to promote your business.
WSI E-Services believes in and delivers Internet Marketing Systems: such a system is a continuous process that is designed for maximize results and return on investment; your online solution is an asset that should drive consistent results and income to your business; it utilizes variety of powerful marketing tools.
If you wish to learn more on Internet Marketing systems for your business, contact us and we will gladly set an appointment at your convenience.
Internet Marketing – just like any other Marketing – should start from your business and its goals. We are WSI are certified Internet Marketing consultants, and as any consultant we start with a detailed understanding of your business and tailoring the right solution using the proper technique that will match your specific situation and needs.
If you’ve been putting off establishing an Internet presence for your business then you’re missing out on one of the most significant profit and growth opportunities available today. The Internet is no longer a luxury reserved for big firms with large marketing budgets; it has become a true business necessity.
Fortunately, WSI Internet Marketing Solutions are affordable for any business so it’s time to stop putting off what you know is important and take your online marketing to the next level.
Choose a reliable Internet Marketing agency with experience, proven processes, the right resources and a willingness (as well as capability) to take the time to understand your business. We at WSI E-Services can show you how to boost your business by utilizing innovative Internet Marketing strategies, tools and techniques.
Ready for results? To discuss your Internet Marketing system or one of your Internet Marketing needs, contact WSI E-Services today.