Online Competitive Analysis

Where are you compared to your competitors?
What it takes to dominate Google in your industry?

Why Online Competitive Analysis?

As your website – along with your Search Engine Marketing and Internet Marketing - is part of your integrated Marketing, it is important to review your competition in order to excel.

Just like any competitive analysis you are conducting in your business, the insight you are getting from analyzing your competition (and your position in the market as part of it) is of outmost value to your business.

The online competitive analysis aims to provide you with detailed information on how your competitors are using the Internet to promote their products and services, which strategies they are employing and which tactics they are using.
 
The report will help you understand your competitors’ strengths and weaknesses. Strategic use of online business intelligence will strengthen your competitive advantage and will improve your business decisions, since it will help you to understand the areas your business needs to focus on online.

Key benefits:

Learn the organic keywords that competitors are targeting
Identify their paid search strategies, keywords and ads
Get a review of their online strategy
Analyze competitors’ strengths and weaknesses to better compete

With the competitive analysis, you will be able to learn how your online marketing presence, strategy and initiatives are positioned compared to your competitors in your industry. As a bonus, you will be in a position to learn what it takes to be in the top 10 results of Google when you potential customers are looking for your products and services.

What is WSI Online Competitive Analysis?

With WSI Online Competitive Analysis you will receive detailed information on how your competitiors and/or market leaders are using the internet for their business, and with comparison to your own business will provide a technical analysis comparison of your website side-by-side with a list of selected competitors.

With the use of our tools (including WSI WebScan), techniques and analysis, the competitive analysis you will get will include, among others, the following:

 Competitors identification
 Detailed analysis of your website using WSI unique WebScan
 Comparison of your website against your competitors
 Competitors’ strategy and tactics online
 Competitors’ budget spent on Adwords campaigns
 Competitors strengths and weaknesses online
 Analysis of the search trends for your primary keywords
 SEO competition overview: what are the parameters to rank on the top 10 results of Google?
 Recommendations for you as a result of the competition analysis  

Sample Competitive Report: Download a sample WSI Web Competitive Analysis report

 

WSI Web Competitive Analysis is completely tailored to you, your business and your online presence. Contact us to let us provide you with your Web Competitive Analysis.